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Marketing & communications
Creative direction & graphic design
You like your logo. It’s warm. It’s cozy. It’s like an old friend. But let’s not kid ourselves, if your logo was last designed in 2006, you’ll have to accept that it’s done its time. Now pick yourself up from the floor and let’s get creative.
And let’s not stop there. Your refresh might extend to things like strategy and positioning, creative direction, branding, storytelling, advertising, marketing campaigns (traditional / digital), content strategy and development, sales and new business tools (including your PowerPoint designs and videos!) and corporate communications (like your mission, vision and values).
We can help you. We also excel at content development and translation, editorial calendars and social media management because as we know and you know, content is gold.
Need help to better manage your agency?
Takes one to know one. Some tasks are best left delegated. For short or long-term mandates, specific or last-minute projects, maternity or sick leaves, we’ll be happy to help you manage your agency (or agencies), your communications and your marketing suppliers.
Web, Digital & social
SEO/SEM
There’s something a little quaint about finding out a company’s website is older than the first picture you posted on Facebook. Don’t let that website be yours. Update, refresh (or start) those social pages, create a calendar for targeted content development that will drive those fans to follow you and buy into your offer, and then start tracking your success.
The process might include a revamped website design, CMS management, social media, editorial calendar, digital campaigns, e-commerce, intranet, newsletters, SEO / SEM, content marketing and influencers, content automation, data-driven marketing or PPC / PPM. We know them all.
Our talented coders work with a range of web sites and programs that can be adapted to your needs and budget. This website was created using Wix because of its simple coding and low cost, but we also know our way around the major players like WordPress, Drupal, Webflow and Shopify if you are looking to build an e-commerce site.
Our experts have hidden talents that can help you develop what is best for you, your business and your budget.
Brainstorm with us!
Media planning and buying
Advertisement campaigns
You’ve rebranded and re-positioned; your website is live and all your social media channels are humming. New business will start coming in at any minute now, right?
We all wish. The most complex and most expensive part of the marketing process is media planning and buying. Media planning is the process by which marketers determine how, when, and where an audience is given a selected advertising message. That’s where things like frequency, planning, audience, PEB, strategy, content creativity and KPIs/ROI come in. We master them all.
Contact us if you have to outsource this phase of your project, even if it’s under-way. We’ll be happy to help you launch your brand into the media firmament.
Project and budget management
Knowing how the cost of a marketing initiative relates to the amount of business it brings in can be challenging. That’s where KPIs and ROI—for key performance indicators and return on investment—come in.
They’re just two of the measurement tools that marketers use to determine how much attention an initiative ultimately gets. Add to the mix the insights obtained through analyses, recommendations, Google Analytics (Ga4), market mix modelling, and post mortems, and the enhancements you get with critical paths, timelines, outsourcing, and budget management, and you’re fully armed when it comes time to justify your investment dollars at the end of the year.
We’ve managed initiatives both big and small.
Talk to us on how we can get a bigger bang from your marketing buck.
Business & marketing plans
Business and marketing plans address what used to be known as the 4P’s in business: product, price, promotion, and place.
Considered a “draft mapping”, this step in taking an idea for a product or service and turning it into a commercially viable reality is essential. Move fast-forward post-pandemic, and there’s a new “P” in town: people. Unless you’re marketing to robots, it’s possibly the most important part of the whole creative and commercial idea. We are entrepreneurs, who understand entrepreneurs.
Contact us to discuss your ideas and where you want to go. Together, we’ll map out the most successful route to get you there.
Sales & new business tools
Okay, so you’ve accomplished all of the above and your team is impressed and happy with the results. It's showtime!
RFPs / RFIs, client presentations (PowerPoints and Keynotes), client pitches and special events, direct marketing, social media campaigns and contests, white papers, case studies, award entries, partnership / sponsorship management, and more, our holistic 360° approach can be a money, time and effort saver.
We also offer graphic design services for brochures, flyers, folders, letterheads, business cards (and printer suppliers if you need) or anything else you need to make a wow!
Employer brand
Just what is this employer brand we’re hearing so much about lately? In a nutshell, it describes an employer's reputation as a place of work (its culture, values and quality of work-life), as opposed to a more general corporate brand reputation.
Employers are grappling with a situation right now where good labour is hard to find and retaining employees an even bigger challenge. It’s no surprise that employer brand has taken centre stage in corporate strategy, especially in the wake of the pandemic. We understand that even the most expert HR bosses might not know everything there is to know about the marketing craft, and that’s where we can come in to support your team.
New employee welcome kits, special events, recruitment campaigns, special landing pages or branded goodies; let’s talk about how we can empower your employer brand.
